Carbon Tech Pro

Visual identity, website, and online shop for a premier maker of high-end handcrafted carbon fiber products.

Developed a brand system that reflects precision and craftsmanship, paired with a responsive, high-performance website featuring smooth animations and interactive elements. The site showcases their full range of services while an integrated e-commerce solution makes nationwide sales seamless, combining branding and digital execution into a polished online experience.

Technologies:
  • Next.js
  • Vercel
  • Shopify
  • Motion
Services:
  • Branding
  • Web Design
  • Development
  • E-commerce
  • Motion
Carbon Tech Pro brand and website design showcase banner

Brand Strategy

For Carbon Tech Pro, the goal was to move the brand beyond “expected performance” and position it where precision meets custom design — making the identity feel as strong and refined as their products.

Visual identity attributes for Carbon Tech Pro branding
Carbon Tech Pro product detail showcase — carbon fiber spoiler example

Logo

The Carbon Tech Pro logo embodies strength, precision, and craftsmanship. Inspired by carbon fiber, its bold geometry and refined details reflect durability and care. Carefully balanced and scalable, the mark is modern, adaptable, and instantly recognizable — a symbol of trust, innovation, and quality.

Carbon Tech Pro logo representing precision and craftsmanship
Website layout mockup showing Carbon Tech Pro site interface

Visual Identity

Carbon Tech Pro’s visual language is all about sharp edges and clean geometry — reflecting precision, strength, and craftsmanship. Angled shapes and line details give a technical, structured feel, while staying flexible enough to work with images, text, or textures. The system is bold, cohesive, and built to match the modern, high-quality work Carbon Tech Pro delivers.

Typography example showing branded font and type treatments for Carbon Tech Pro
Secondary typography style for the Carbon Tech Pro brand
Typography hierarchy samples used in Carbon Tech Pro brand design
Color palette used in Carbon Tech Pro brand identity

RayLo was the perfect partner. You helped us define our brand and build a website that truly brings it to life. Thanks for giving us the confidence to share our story with boldness and authenticity.

Ulises Merino, Founder, Carbon Tech Pro
Detailed layout example of the Carbon Tech Pro home hero section
Smartphone screen showing a dark-themed website menu with sections like Shop, Services, and FAQ.
Carbon fiber repair service webpage highlighting a three-step repair process with a call-to-action button.
Customer testimonial pop-up titled "Partnering in Your Success" displayed over a car parts e-commerce website.
Six red line icons representing automotive design, engineering, speed, drafting, and quality control.
Carbon Tech website showing services including carbon fiber repair, overlays, and custom designs with supporting images.
Webpage highlighting industries using carbon fiber, including automotive, aerospace, marine, and manufacturing.